How we scope, build and deliver

The challenge

A trades business relies on word of mouth and a dated website that does not work well on phones. Enquiries arrive by phone while the team is on site, and many are missed.

Our approach

1. 1Discovery on the services and suburbs that matter most
2. 2Mobile-first design with click-to-call and a short quote request form
3. 3Service and location pages with local SEO foundations
4. 4Google Business Profile optimisation and review request workflow

What is delivered

• Responsive website with quote request form
• Service and suburb pages with structured data
• Optimised Google Business Profile
• Analytics and Search Console set up with monthly reporting

The challenge

A retailer wants to sell online for the first time, with limited time to manage a store and no clear plan for driving the right traffic to it.

Our approach

1. 1Store structure, product content and checkout flow designed for conversion
2. 2Shipping, payment and inventory integrations configured and tested
3. 3Product feed connected to Google Shopping and Meta catalogues
4. 4Launch campaigns with tracking measured on purchases

What is delivered

• E-commerce website with secure checkout
• Product feed and catalogue integrations
• Google and Meta campaign setup and management
• Monthly performance reporting

The challenge

Enquiries arrive from the website, Facebook, email and phone, and are tracked in a spreadsheet. Follow-ups depend on whoever remembers, and leads go cold.

Our approach

1. 1Map every enquiry source and the ideal follow-up sequence
2. 2Connect forms, email and social lead sources to the CRM
3. 3Automate acknowledgements, reminders and nurture messages
4. 4Add human checkpoints for quotes and complex requests

What is delivered

• Connected enquiry capture across all channels
• Automated acknowledgement and follow-up sequences
• CRM pipeline with tasks and reminders
• Weekly enquiry and follow-up report

The challenge

A service business answers the same questions every day and misses enquiries outside business hours. Staff want help without losing the personal touch.

Our approach

1. 1Define the assistant's purpose, tone, approved knowledge and escalation rules
2. 2Build and connect the assistant to the website and calendar
3. 3Test with real customer questions and refine answers
4. 4Monitor conversations and update knowledge after launch

What is delivered

• Website AI assistant with booking and callback options
• Approved knowledge base and escalation rules
• Conversation monitoring and improvement process
• Handover to a real person at every step

The challenge

A professional services firm collects documents by email, chases clients manually and has no single view of onboarding progress.

Our approach

1. 1Map the onboarding journey and the documents required at each stage
2. 2Design a simple, secure client portal for uploads and status
3. 3Automate welcome sequences, reminders and internal task creation
4. 4Integrate with the firm's existing practice and document systems

What is delivered

• Secure client portal with document upload and status tracking
• Automated onboarding and reminder workflows
• Integration with existing systems
• Staff training and documentation

The challenge

A growing business has outgrown consumer-grade networking. Wi-Fi drops out, guests share the staff network, and nobody is sure whether accounts and backups are secure.

Our approach

1. 1Assess the premises, devices, users and current configuration
2. 2Design a segmented network with staff, guest and device separation
3. 3Install and test business-grade Wi-Fi coverage
4. 4Review accounts, access, backups and devices with prioritised fixes

What is delivered

• Business network and Wi-Fi design and installation
• Secure guest access and device separation
• Plain-English security review with prioritised actions
• Network documentation and improvement plan